1. What are cookies and similar technologies?

Cookies are small text files that websites can store on your browser or device. They may help websites recognise a device, maintain a session or remember certain choices.

Similar technologies may include:

• Tracking pixels
• Website scripts and tags
• Local and session storage
• Device or browser identifiers
• Other technologies that store information on, or access information from, your device

These technologies may be operated by Merenlo's ecommerce platform or by external service providers.

Their use is subject to the applicable Privacy and Electronic Communications Regulations (PECR) and, where personal information is involved, the relevant data-protection legislation.

2. Why Merenlo uses these technologies

Cookies and similar technologies may be used to:

• Operate the website, shopping cart and checkout.
• Maintain sessions and essential store functionality.
• Support payment security and fraud prevention.
• Remember cookie preferences and consent decisions.
• Provide order-tracking functionality when requested.
• Understand website performance and usage where permitted.
• Measure advertising and marketing performance with the required permissions.
• Support advertising attribution and conversion measurement where legally permitted.
• Support marketing forms and related functions where applicable.

Not all technologies serve the same purpose. Some are needed for services you request, while others are optional and subject to additional legal requirements.

3. Categories of cookies and tracking technologies

3.1 Strictly necessary technologies

Strictly necessary technologies support essential functionality that you request or that is needed to provide the service securely.

Examples may include:

• Shopping-cart functionality
• Checkout sessions
• Essential payment processing
• Security and fraud-prevention measures
• Authentication where relevant
• Recording cookie-consent choices

These technologies can operate without consent where a specific legal exception applies. They must not be used for unrelated advertising or optional tracking under the same exemption.

3.2 Preference and functionality technologies

These technologies may help remember your selected preferences or provide features you choose to use.

Some may qualify for a legal exception where all requirements are satisfied. Others require consent.

Where a UK exception applies to qualifying appearance or functionality preferences, Merenlo must provide clear information and a simple, free way to object where the law requires it.

3.3 Analytics and performance technologies

Analytics technologies help us understand website visits, page interactions, technical performance and how customers navigate the store.

Merenlo uses Google Analytics for website analytics and measurement.

Our optional Google Analytics and related measurement tracking are managed as consent-controlled technologies.

UK legislation allows a limited exception for certain technologies used solely to collect qualifying statistical information to improve a website or online service, provided all legal conditions are met, including transparency and a simple, free means of objection.

That exception does not automatically apply to Google Analytics configurations, individual visitor profiling or advertising-related measurement.

3.4 Marketing and advertising technologies

Marketing and advertising technologies may be used to measure campaigns, attribute purchases to advertising activity or support relevant advertising.

Providers involved in these activities include Google Ads, Wetracked.io and, where marketing tracking is enabled, Omnisend.

Where these technologies store or access device information for advertising purposes, valid consent is required.

Advertising and conversion-tracking technologies must not be classified as strictly necessary simply because they help us operate or measure our business.

4. Services and providers used by Merenlo

The following material services form part of Merenlo's confirmed website, payment, marketing, analytics and tracking setup.

The categories below describe the relevant purposes of these providers. A provider may support more than one category depending on the specific feature or integration in use.

Important: The presence of a service provider does not mean that every feature or cookie offered by that provider is active on every page. Actual technologies depend on the store configuration, the page visited, your choices and the features used.

5. Cookie consent and your choices

Merenlo uses Pandectes to support cookie-consent management.

Where consent is required, you should be able to make an informed choice before optional technologies are activated for their relevant purposes.

The cookie-preference interface is intended to allow you to:

• Accept optional cookies and tracking technologies.
• Reject optional technologies that require consent.
• Choose between available categories.
• Review and change your previous choices.
• Withdraw previously given consent.

Consent is not inferred simply because you continue browsing the website.

Optional consent choices must not be preselected in a manner that invalidates your consent.

You should be able to reject optional tracking without losing access to ordinary store functionality that does not require that tracking.

Consent must be freely given, specific, informed and unambiguous where required by law.

6. Changing or withdrawing cookie preferences

You can change or withdraw optional cookie consent at any time through the cookie-preference controls provided on the Merenlo website.

The consent-management interface is supplied by Pandectes.

When you withdraw consent, technologies that require that consent should stop being used for the relevant optional purposes.

Withdrawing consent does not affect processing that was lawful before the withdrawal.

Essential technologies may continue to operate where permitted by law.

You can also manage or delete cookies through your browser settings. However, blocking essential technologies may affect shopping carts, checkout or other requested features.

For assistance with privacy choices, contact support@merenlo.co.uk .

7. Cookie duration and specific technologies

Some cookies are temporary session cookies that expire when the relevant browser session ends.

Others are persistent and may remain on your device for a defined period or until they are deleted.

The duration depends on the specific cookie, its purpose, the service provider and its configuration.

Where a current cookie declaration is provided through our consent-management interface, you can review the relevant cookie details and purposes there.

Cookie inventories may change when website features, providers or service configurations are updated.

We aim to keep cookie information accurate and consistent with the technologies in use.

8. First-party and third-party technologies

Some technologies are provided through the Merenlo website or its ecommerce platform. These are commonly referred to as first-party technologies.

Other technologies may be associated with service providers such as Google, Omnisend, Wetracked.io or other parties involved in approved website features.

Third-party technologies may result in information being made available to the relevant provider.

Where personal information is processed, the responsibilities of the relevant parties depend on their roles and the applicable data-protection law.

For more information about sharing, lawful bases, retention and international transfers, please read our Privacy Policy .

9. Email marketing and tracking

Merenlo uses Omnisend to support email-marketing operations.

Where legally permitted, this may involve maintaining subscriber preferences, providing subscription forms and measuring engagement with marketing communications.

Certain marketing technologies may interact with the website or electronic communications.

Any optional storage or access to information on a visitor's device must comply with the applicable consent requirements.

You can unsubscribe from promotional emails using the unsubscribe link provided in the message.

Email-marketing preferences and website cookie preferences are separate choices.

Rejecting optional website cookies does not by itself necessarily unsubscribe you from an email list. Likewise, unsubscribing from email marketing does not automatically change website cookie settings.

10. Consent records

Merenlo may process information necessary to record and manage cookie preferences and demonstrate compliance with applicable obligations.

Depending on the configuration, this may include:

• The consent or preference selected.
• The relevant cookie categories.
• The date or time a choice was recorded.
• Technical information associated with the consent record.
• Changes to or withdrawal of previous choices.

Consent records should be retained only for as long as reasonably necessary for their legitimate purposes and applicable legal obligations.

11. International processing

Merenlo is operated by BJ-Ecom B.V., a company registered in the Netherlands.

Certain website and tracking service providers may process or access information outside the United Kingdom.

Where relevant information constitutes personal data, any restricted international transfer must comply with applicable data-protection requirements.

Further information is available in our Privacy Policy .

12. Your privacy rights

Where cookies or similar technologies involve personal information, you may have rights under applicable data-protection law.

Depending on the circumstances, these may include rights to access, correct or delete information, object to processing, restrict certain processing activities and withdraw consent.

You can find more information about your rights and how to exercise them in our Privacy Policy .

You can also obtain information about UK privacy rights from the Information Commissioner's Office at ico.org.uk .

13. Changes to this Cookie Policy

We may update this Cookie Policy when our website, service providers, cookie configuration or applicable legal requirements change.

Any updated version will be published on this page with a revised update date.

Where a change requires fresh consent or other additional action under applicable law, the relevant requirements must be followed.

14. Contact and data controller

If you have questions about cookies, tracking technologies or your privacy choices, please contact: